Award winning Mobile Phones Direct, one of the UK’s leading online mobile phone retailers, today announces a new partnership with digital communications company, O2 UK. Delivering an excellent customer experience is at the heart of both businesses – and by giving greater choice, value and service to existing and new customers, it’s a great strategic fit. As the market for mobile phone contracts continues to shift towards online purchases, this partnership complements Mobile Phones Direct’s existing relationships with other mobile networks operators. It also places the online mobile phone retailer in a unique position to offer pay monthly contracts across all four UK mobile networks. O2 products and services are available on www.mobilephonesdirect.co.uk from 15th November 2017.

Richard Baxendale, CEO of Mobile Phones Direct, commented:

 

“Partnering with O2 means that we can provide our customers with an unparalleled choice of propositions. The ability to offer O2 products and services to our customers creates something unique, ensuring that we can give our customers access to the widest choice of any mobile phone retailer in the UK”.

Simon Stanford, Director – Indirect Mass Retail, Direct Telesales and Retention, O2 UK, commented:

 

“As a highly successful online retailer in the industry, we’re delighted to welcome Mobile Phones Direct to our indirect retail partner channel. This partnership complements our direct channels and gives customers the opportunity to widen their choice when looking to buy O2 Pay Monthly contracts..”

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