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Hello! Thanks for dropping by

When you've been around phones since 1992 like we have, you pick up a thing or two about them. We know our stuff and we like to keep things crystal clear without the confusing jargon. But if you do need any help, there's no need to visit a store, it's easy to call our friendly call centre.

Shopping with Mobile Phones Direct is not just a no-brainer. It's a good call.

Great Networks, Big deals
and the hottest brands

Whether you want the basics, or all-singing, all-dancing, we've got exactly what you're looking for and then some.

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It's your call...

Shopping with us means you're not tied to any particular network. We do all the haggling for you so that you can call upon some of the UK's leading networks to find a plan that works for you.

When it comes to mobiles,
we set the tone...

We've racked up plenty of awards over the years, including Uswitch's Mobile Reseller of the Year 2022. We plan to keep doing what we do best, so we hope to see you around when it comes to needing your next phone.

You can call on us for a
genuinely good experience

More than 80,000 people like you have helped give us an excellent trust reputation and we're pretty proud of over 60,000 5-star reviews on Trustpilot. Our helpful customer service team are on-hand 6 out of 7 days in case you need anything. When you're part of the AO family, trust kind of just comes with the package.

Sharing is caring

When people trade in their old phones, we fix them up so they feel like new and they're ready to go to a new home. Plus, they're a lot cheaper, making them easier on your wallet, and kinder to the planet.

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Answering phones...

There's no such thing as a silly question, and when it comes to phones, the chances are that someone else has asked the same thing. Whether it's a query about upgrades or you're in a pickle about changing your number, no question is left unanswered.

Like what you see?

Who can blame you; we’re a dazzling bunch! All jokes aside, we’ve told you about all we’re doing to make shopping for a new phone effortless. Now all that’s left is for you to see for yourself. Put us to the test.

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^† O2: Your monthly price will increase every April by £1.80. Out of bundle charges will increase each year by 5% from 1st April. Vodafone: Monthly price will increase each April by £1.80 inc VAT (£1.00 inc VAT for Basics Plans), out of bundle charges will increase by the Consumer Price Index rate of inflation published in January of that year plus 3.9%. Three: The monthly price will increase each April. Please see the table for more information.

^† Every year your chosen network will increase your contract changes as follows

O2: Your monthly price will increase every April by £1.80. Out of bundle charges will increase each year by 5% from 1st April.

Vodafone: During your minimum period, each year, on the 1st of April, your monthly plan charge will increase by £1.80 (£1.00 for Pay monthly Basics plans). Out of bundle charges will increase each April by the Consumer Price Index rate published in January of that year + 3.9%.

Three: Each April, your monthly subscription charge will increase depending on how much data you have bought, please see the table below:

Data allowance range	Cost increase
Lower or equal to 4GB	£1.00
Greater than 4GB, less than 100GB	£1.25
Greater or equal to 100GB	£1.50

Please see network Terms & Conditions for more details - you'll find these here.

General

All pay monthly offers subject to security and credit check. Charges will apply for paper billing. Charges may also apply for non-Direct Debit payment. Promo codes cannot be used in conjunction with any other offer. Full Legals.

Products

All products bought on our website are provided by ourselves, not the network, and are subject to our full T&Cs.

Cashback

Unless otherwise stated, cashback incentives are provided by ourselves and not the Network provider or third-party. Full details are in our T&Cs.

Data Speeds

Advertised 4G and 5G speeds are available in selected areas. Exact speed depends on location and number of users. Check coverage using the link in the shopping basket before buying.