Amid the Coronavirus outbreak we are currently operating as normal. Please click here to find out more information.

There are no items in your basket
Need Help?

Visit one of our help sections

View FAQs Contact Us

We started life in 1992 helping bring mobile phones to the masses. Now, with over 25 years experience we are the UK’s leading online only mobile phone retailer and thrive on bringing you the best deals, on all the latest smartphones.

Our Promise

“We believe in offering our customers the best possible value and service. We do this by partnering with the UK’s leading mobile networks to give you the best deals across a wide range of the latest smartphones all in one convenient place!”

We’re No.1

The UK’s leading online only retailer of mobile phones from manufacturers such as Apple, Samsung and Sony, and airtime contracts from all 4 major UK networks.

Award Winning

Our industry accolades and awards include “What Mobile Best Online Retailer”, for six consecutive years and “Mobile News Awards Online Retailer of the Year” for four years running.

Genuine UK Stockist

We have direct relationships with all the leading brands which means every single phone we sell is genuine UK stock.

Direct Partnerships

We can offer market leading levels of choice to our customers due to the partnerships that we have with all the major mobile phone manufacturers and networks.

We strive to be:


We make finding the best deal easy and offer you the greatest choice.


We’re a customer focused, award winning company – backed up by 5* online reviews!


Our UK based customer service team are on hand to assist you with your order 7 days a week.

The eagle-eyed amongst you may have noticed a few changes to our website. Well we’ve got a big, green smile on our faces because we’re part of the AO Family!

AO are a well-known and loved brand and we share a lot of the same values. We’re all about having the happiest customers so we’re a perfect match. When you smile, we know we’ve done a good job. It’s at the heart of everything we do, and it’s the reason our logo is always smiling. When it comes to selling appliances and electricals, AO have got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Except doorbells (just kidding, we’ve got those too). And now, with Mobile Phones Direct, we’ve got a fantastic range of mobile phones and SIM plans too. AO started in a pub in Bolton, a £1 bet and a mission that things could be done better! 20 years later, we have amazing scores on Trustpilot, help over eight million customers every year and employ more than 3,000 people.

So, what does that mean if you’re already a customer of Mobile Phones Direct? The good thing is that nothing changes. You’ll still get the amazing service and great deals that you’re used to. And now, you can rest assured you’re shopping with a company that puts you at the heart of everything they do.

AO, Let’s Go!

From our Blog

FAQ's Debunked!


We’re always being asked questions by many of our new and existing customers about our products and services which is great but sometimes, some of these questions do make us chuckle, but really, it is no laughing matter.

You as a customer need to be sure who it is that you are buying from and what it is you are purchasing....

Read More

Our Refurbished Mobile Phones


Have you been thinking about buying the latest smartphone but been put off by the price? A refurbished handset from Mobile Phones Direct could be the answer you’ve been looking for!

Whether you’re looking at an Apple iPhone X, Samsung Galaxy S9+ or Huawei P20 Pro, we’ve got an excellent range of top quality refurbished handsets for you to browse...

Read More

Meet Handy

Hi, I’m handy you may see me hanging around the website from time to time in various disguises to help you along in your journey.

We’re rated 5 stars on Trustpilot

Keep Up To Date With Us On Social Media!