We offer a wide range of the best mobile phones
We always want our customers to find a phone that's right for them. Whether you're after the latest and greatest, or a model without all the bells and whistles, we've a phone for everyone.
View DealsWe make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you, so you can easily find the best deals all in one place.
We've caught some attention
It always feels good to be a winner. And we're super proud to say we've been awarded a bunch of major industry awards - including “What Mobile Best Online Retailer” and “Mobile News Awards Online Retailer of the Year” - several years in a row. And it was our commitment to excellent customer service that bagged us the 2022 Uswitch Mobile Reseller of the Year award. Our dedicated team gives it their all when it comes to helping customers. So, we're thrilled that the judging panel of industry journalists noticed that too. Our trophy cabinet is full to bursting. Go us!
We're a part of the AO family
AO are a well-known and loved brand and we share a lot of the same values. We’re all about having the happiest customers so we’re a perfect match. When you smile, we know we’ve done a good job. It’s at the heart of everything we do, and it’s the reason our logo is always smiling.
When it comes to selling appliances and electricals, AO have got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Except doorbells (just kidding, we’ve got those too). And now, with Mobile Phones Direct, we’ve got a fantastic range of mobile phones and SIM plans too.
AO started in a pub in Bolton, a £1 bet and a mission that things could be done better! 20 years later, we have amazing scores on Trustpilot, help over eight million customers every year and employ more than 3,000 people.
So, what does that mean if you’re already a customer of Mobile Phones Direct? The good thing is that nothing changes. You’ll still get the amazing service and great deals that you’re used to. And now, you can rest assured you’re shopping with a company that puts you at the heart of everything they do.
AO, Let’s Go!
Sharing the love
When people trade-in their old phones, we fix them up so they’re all shiny and new again, ready to go to a new home and be by someone else’s side day and night. Plus, they’re a lot cheaper, making them kinder to your wallet, as well as the environment.
View Refurb Deals
Setting the record straight
With some of the great deals we have on site, we don’t blame you for wondering if they’re too good to be true. But we want to put your mind at ease, so we’ve de-bunked a few questions you might have seen yourself.
Read More
Like what you see?
Who can blame you; we’re a dazzling bunch! All jokes aside, we’ve told you about all we’re doing to make shopping for a new phone effortless. Now all that’s left is for you to see for yourself. Put us to the test.
View Deals