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Apple iPhone Xs & Fitbit Ionic Smartwatch

5.8-inch Super Retina display. Advanced Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone Xs is everything you love about iPhone and more.

iPhone Xs features a 5.8-inch Super Retina display with custom-built OLED panels for ...
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64GB
256GB 512GB
Colours
apple-iphone-xs-space-grey

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iPhone XS

Welcome to the big screens.

Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual‑camera system. iPhone XS is everything you love about iPhone. Taken to the extreme.

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Super Retina. In big and bigger. The custom OLED displays on iPhone XS deliver the most accurate colour in the industry, HDR and true blacks. And iPhone XS Max has Apple’s largest display ever on an iPhone.

iPhone XS Max
6.5” display1

iPhone XS
5.8” display1

iPhone XS Max
6.5” display1

iPhone XS
5.8” display1

All-screen makes all the difference. See how much more room you’ll have for everything you love to do.

iPhone XS Max

iPhone 8 Plus

iPhone XS

iPhone 8 Plus

Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance.2

Surgical-grade stainless steel. Apple uses a special custom-designed alloy that’s precisely machined to create structural bands in three finishes.

PVD colour process. Gold and space grey finishes use an advanced physical vapour deposition process on the stainless steel bands for colours and reflectivity that beautifully complement the glass.

Wireless charging. The glass back allows iPhone XS to charge wirelessly.3 And it charges even faster than iPhone X.

Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster.

Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with Apple’s next‑generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do.

Up to
50% faster
graphics
performance4

Up to
15% faster
performance cores4

Up to
50% lower
power usage
in efficiency cores4

8-core
Neural Engine

Enhanced
Image Signal Processor

Advanced
Performance Controller

Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before.

Smart HDR. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos.

Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy, and reduced noise in low-light shots.

Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur.

All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot.

Dual 12MP rear cameras

ƒ/1.8
wide-angle lens

Portrait mode
with Depth Control

ƒ/2.4
telephoto lens

4K video
up to 60 fps

2x faster sensor
for Smart HDR
across your photos

TrueDepth camera

ƒ/2.2
wide-angle lens

Portrait mode
with Depth Control

1080p HD video
up to 60 fps

And this. iPhone XS delivers 4G LTE Advanced for super-fast download speeds.5 And up to 512GB of storage, making this Apple’s highest-capacity iPhone yet.

5 Seconds of Summer Want You Back music video is available on iTunes.

No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way privacy and security are built in from the start, to the way Apple responsibly recycles it.

Compare iPhone models.

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  • 1.The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.85 inches (iPhone XS) and 6.46 inches (iPhone XS Max) diagonally. Actual viewable area is less.
  • 2.iPhone XS and iPhone XS Max are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 2 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
  • 3.Qi wireless chargers sold separately.
  • 4.Compared with A11 Bionic.
  • 5.Data plan required. 4G LTE Advanced and 4G LTE are available in selected markets and through selected carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/uk/iphone/LTE .

Some features may not be available in all countries or all areas.

iPhone X

Apple’s vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.

Design and Display

It’s all screen.

Super Retina Display

With iPhone X, the device is the display. An all‑new 5.8‑inch Super Retina screen fills the hand and dazzles the eyes.¹

Super Retina Display

With iPhone X, the device is the display. An all‑new 5.8‑inch Super Retina screen fills the hand and dazzles the eyes.¹

Innovative Technology

The display employs new techniques and technology to precisely follow the curves of the design, all the way to the elegantly rounded corners.

Innovative Technology

The display employs new techniques and technology to precisely follow the curves of the design, all the way to the elegantly rounded corners.

OLED Designed
for iPhone X

The first OLED screen that rises to the standards of iPhone, with accurate, stunning colours, true blacks, high brightness, and a 1,000,000 to 1 contrast ratio.

OLED Designed
for iPhone X

The first OLED screen that rises to the standards of iPhone, with accurate, stunning colours, true blacks, high brightness, and a 1,000,000 to 1 contrast ratio.

TrueDepth
Camera

A tiny space houses some of the most sophisticated technology Apple has ever developed, including the cameras and sensors that enable Face ID.

TrueDepth
Camera

A tiny space houses some of the most sophisticated technology Apple has ever developed, including the cameras and sensors that enable Face ID.

All-New Design

The most durable glass ever in an iPhone, front and back. Surgical‑grade stainless steel. Wireless charging. Water and dust resistance.²

All-New Design

The most durable glass ever in an iPhone, front and back. Surgical‑grade stainless steel. Wireless charging. Water and dust resistance.²

Intuitive
Gestures

Familiar gestures make navigation natural and intuitive. Instead of pressing a button, a single swipe takes you home from anywhere.

Intuitive
Gestures

Familiar gestures make navigation natural and intuitive. Instead of pressing a button, a single swipe takes you home from anywhere.

Face ID

A revolution
in recognition.

Secure Authentication

Your face is now your password. Face ID is a secure new way to unlock, authenticate and pay.

Secure Authentication

Your face is now your password. Face ID is a secure new way to unlock, authenticate and pay.

Facial Mapping

Face ID is enabled by the TrueDepth camera and is simple to set up. It projects and analyses more than 30,000 invisible dots to create a precise depth map of your face.

Facial Mapping

Face ID is enabled by the TrueDepth camera and is simple to set up. It projects and analyses more than 30,000 invisible dots to create a precise depth map of your face.

Apple Pay

Face ID is so secure you can use it with Apple Pay. And check out with just a glance.

Apple Pay

Face ID is so secure you can use it with Apple Pay. And check out with just a glance.

TrueDepth Camera

Front facing.
Forward thinking.

Portrait Mode Selfies

Create beautiful selfies with sharp foregrounds and artfully blurred backgrounds.

Portrait Mode Selfies

Create beautiful selfies with sharp foregrounds and artfully blurred backgrounds.

Portrait Lighting

A new feature in Portrait mode, Portrait Lighting produces impressive studio‑quality lighting effects.³

Portrait Lighting

A new feature in Portrait mode, Portrait Lighting produces impressive studio‑quality lighting effects.³

Animoji

The TrueDepth camera analyses more than 50 different muscle movements to mirror your expressions in 12 Animoji. Reveal your inner panda, pig or robot.

Animoji

The TrueDepth camera analyses more than 50 different muscle movements to mirror your expressions in 12 Animoji. Reveal your inner panda, pig or robot.

Dual 12MP Cameras

The art of photo­graphy. Simplified.

Improved
Cameras

A larger and faster 12MP sensor.
A new colour filter. Deeper pixels.
And a new telephoto camera with OIS.

Improved
Cameras

A larger and faster 12MP sensor.
A new colour filter. Deeper pixels.
And a new telephoto camera with OIS.

Portrait Lighting

Depth-sensing cameras and precise facial mapping create striking studio‑quality lighting effects.³

Portrait Lighting

Depth-sensing cameras and precise facial mapping create striking studio‑quality lighting effects.³

Dual OIS

Both rear cameras have optical image stabilisation and fast lenses for outstanding photos and videos even in low light.

Dual OIS

Both rear cameras have optical image stabilisation and fast lenses for outstanding photos and videos even in low light.

Optical Zoom

The wide‑angle and telephoto cameras on iPhone X enable optical zoom, as well as digital zoom of up to 10x for photos and 6x for videos.

Optical Zoom

The wide‑angle and telephoto cameras on iPhone X enable optical zoom, as well as digital zoom of up to 10x for photos and 6x for videos.

A11 Bionic

Superhuman intelligence.

Neural Engine

Introducing A11 Bionic. The most powerful and smartest chip ever in an iPhone, with a neural engine that’s capable of up to 600 billion operations per second.

Neural Engine

Introducing A11 Bionic. The most powerful and smartest chip ever in an iPhone, with a neural engine that’s capable of up to 600 billion operations per second.

Faster CPU

The four efficiency cores in the all‑new CPU are up to 70 per cent faster than A10 Fusion. And the two performance cores are up to 25 per cent faster.

Faster CPU

The four efficiency cores in the all‑new CPU are up to 70 per cent faster than A10 Fusion. And the two performance cores are up to 25 per cent faster.

Adaptive Recognition

Machine learning lets Face ID adapt to physical changes in your appearance over time.

Adaptive Recognition

Machine learning lets Face ID adapt to physical changes in your appearance over time.

Power Efficiency

A second-generation performance controller, and a custom battery design that lasts up to two hours longer between charges than iPhone 7.⁴

Power Efficiency

A second-generation performance controller, and a custom battery design that lasts up to two hours longer between charges than iPhone 7.⁴

Apple‐Designed
GPU

The new Apple‑designed three‑core GPU is up to 30 per cent faster than A10 Fusion.

Apple‐Designed
GPU

The new Apple‑designed three‑core GPU is up to 30 per cent faster than A10 Fusion.

Augmented Reality

A11 Bionic powers extraordinary augmented reality experiences in games and apps.

Augmented Reality

A11 Bionic powers extraordinary augmented reality experiences in games and apps.

Wireless Charging

Wireless charging
for a wireless world.

Wireless Charging

With no charging cable required, iPhone X is truly designed for the future of wireless.⁵

A Wireless
World

Charge with wireless charging stations and mats in hotels, cafés and airports around the world.

iOS 11

A ground­breaking iOS for a ground­breaking iPhone.

Designed for
iPhone X

A phone that’s all screen required an entirely rethought OS with new capabilities and gestures.

Designed for
iPhone X

A phone that’s all screen required an entirely rethought OS with new capabilities and gestures.

New with
iOS 11

Send Animoji in Messages. Make Siri your personal DJ. And discover new music with friends in Apple Music.⁶

New with
iOS 11

Send Animoji in Messages. Make Siri your personal DJ. And discover new music with friends in Apple Music.⁶

Augmented
Reality

Experience mind-blowing AR games and apps on the world’s largest platform for augmented reality.

Augmented
Reality

Experience mind-blowing AR games and apps on the world’s largest platform for augmented reality.

Find the iPhone
that’s right for you.

Compare
  • 1.The iPhone X display has rounded corners. When measured as a rectangle, the screen is 5.85 inches diagonally. Actual viewable area is less.
  • 2.iPhone X is splash, water and dust resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
  • 3.Portrait Lighting available in beta.
  • 4.Battery life varies by use and configuration; see www.apple.com/uk/batteries for more information.
  • 5.Compatible wireless charging mats sold separately.
  • 6.Apple Music requires a subscription.

Some features may not be available in all countries or all areas.

The Sky app will be available in autumn 2017. The Sky app may not be available in all App Stores.