It’s been common knowledge for a while now that Sky have always looked to provide a mobile phone network service as an alternative to rivals TalkTalk, Virgin and BT.
In January last year, we reported that Sky has partnered-up with 02 to with plans to venture in to the mobile phone market, however since then things have been rather hush-hush from the Game of Thrones broadcasters.
Today, Sky have revealed that they will be offering Sky Mobile through a “gated sale” then widening their service with a full launch in the early quarter of 2017. This morning, Sky revealed that the company will begin a ‘register your interest’ campaign on the 31st of October.
Stephen van Rooyen, Sky’s UK and Ireland chief executive, confirmed that Sky “long had its eyes on the prize” when it came to the mobile phone market.
He added: “There are literally millions of customers for us to go after. We know that our customers are not only interested in Sky Mobile, but once they have been shown the proposition, they would consider switching to Sky.”
Although it is unclear whether Sky would focus on pushing their broadband/television packages with Sky Mobile contracts, Mr Rooyen seems confident that their new mobile network will not just be a tasty perk for Sky customers, but instead be a rival to established networks such as Vodafone and EE.
When asked about specific tariff bundles and prices, Mr Rooyen remained hush-hush; however he assured press that he would reveal such details following the pre-registration campaign at the end of the month.
The move pitches Sky alongside BT, TalkTalk and Virgin Media; who all offer “quad play” services of fixed-lined telephones, television services, broadband and access to a mobile phone network.
It sounds as if Sky wants to move ahead with their new network quickly. However, how will they compete against the likes of BT, who after a £12.5bn mega-merger with EE earlier this year, are now the UK’s biggest telecoms company?
You can sign up to Sky Mobile from the 31st of October 2016.